My name is Martin, human centred designer for hire
I design complex digital products and services where clarity, trust, and delivery matter.
Human centred design
I work directly with the people affected by the things I design. In the room, building, testing, and learning alongside them. I know when to listen and when to act.
Design leadership
Good design needs time to think, permission to challenge, and clear direction. I care for the people, hold the line on what matters, and trust good teams to do good work.
UX & digital strategy
I help organisations figure out what to build and how to build it. That means navigating power, policy, and legacy systems to make sure the right thing gets built.
Next availability from mid 2026. Get in touch
My work
Organisations I've worked with
Blog
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So your boss built a prototype
It's Monday morning. Your boss pulls up something on their laptop. "I had an idea over the weekend," they say. "Just knocked this together on the train.
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Leaving Squarespace
Squarespace got me publishing again by removing friction, but it also limited the parts of the work that matter most.
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Beware fast tools
Fast tools make it easier than ever to get something working. But they also make it easier to inherit decisions you didn’t make.