My name is Martin, human centred designer for hire
I design complex digital products and services where clarity, trust, and delivery matter.
Human centred design
I work directly with the people affected by the things I design. In the room, building, testing, and learning alongside them. I know when to listen and when to act.
Design leadership
Good design needs time to think, permission to challenge, and clear direction. I care for the people, hold the line on what matters, and trust good teams to do good work.
UX & digital strategy
I help organisations figure out what to build and how to build it. That means navigating power, policy, and legacy systems to make sure the right thing gets built.
Next availability from mid 2026. Get in touch
My work
Organisations I've worked with
Blog
blog
How I’m dealing with the pressure to adopt AI as a designer
It's hard to move in the regular spaces right now as a designer without noticing the continuing noise about AI. It's loud at best, and braggadocios...
blog
Execution Is Cheap. Thinking Isn’t
This week I launched a small web app, Tone Ladder, which was my first serious step into product development assisted by AI. I took notes during the...
blog
Building Tone Ladder
The process of building Tone Ladder and how trying to make a half-formed idea real forced me to rethink the problem entirely.Tone Ladder grew out of...