My name is Martin, human centred designer for hire
I design complex digital products and services where clarity, trust, and delivery matter.
Human centred design
I design products and services to solve real problems with the people most affected, through understanding, collaboration, and inclusion.
Design leadership
I've led and supported teams of all sizes across a wide range of sectors, helping people do important, impactful work under real constraints.
UX & digital strategy
I help teams and organisations use digital systems to overcome complexity, reach the right audiences, and deliver meaningful outcomes.
Next availability from mid 2026. Get in touch
My work
Organisations I've worked with
Blog
blog
How I’m dealing with the pressure to adopt AI as a designer
It's hard to move in the regular spaces right now as a designer without noticing the continuing noise about AI. It's loud at best, and braggadocios...
blog
Execution Is Cheap. Thinking Isn’t
This week I launched a small web app, Tone Ladder, which was my first serious step into product development assisted by AI. I took notes during the...
blog
Building Tone Ladder
The process of building Tone Ladder and how trying to make a half-formed idea real forced me to rethink the problem entirely.Tone Ladder grew out of...
About
I'm a designer with twenty years' extensive and celebrated experience designing websites and services for clients including central and local government, healthcare, charity, and the private sector.
More about me…